Google Express promos

Cisco video screens and packaging

Early 2015 had me busy scrambling to push various co-branded Google Express promo materials for rollouts in their burgeoning Chicago markets.

In addition to creating materials for Valentine’s and St. Patrick’s Day events, signage, email blasts and unique environmental props were brought into play at sporting events and on street-level for the big launch.

ScoreBand packaging and ads

Cisco video screens and packaging

2014 was the year of startup upstart ScoreBand, a simple but ingenious little scorekeeping device for active people and a wide variety of sports. I was tapped to design and create packaging, 3D models and ads for multiple product lines. In an effort to save money on photography and to create infinitely more possibilities for product shots, I acquired and upgraded the engineers’ CAD models and provided new renderings for any type of product visualization we could think of.

Switch Lighting packaging

Switch Lighting packaging

Switch Lighting required new packaging for their energy efficient, liquid-cooled LED light bulbs for the Japanese and US markets. While this was more an evolutionary design approach from their existing lines, precise brand and design extension was crucial, and it also allowed me to experiment with 3D models and software-rendered visualization as a fresh and more flexible approach to traditional photography.

Cisco video screens, packaging & displays

Switch Lighting packaging

These are display renderings I did in order for Cisco to visualize product in situ before the packaging and displays were actually produced. I do a lot of this sort of mocking up of products for various brand managers.

Below are some video screens I designed for Cisco as they were deploying a worldwide internal energy management program.

Flip Video

Switch Lighting packaging

Flip Video was a great client to work for when it came to packaging design and production. The product cycles were intense, the SKU’s numerous in various international markets, the technology components of the products were interesting and captivating, and there were plenty of varnishes, embosses and foils to work with while we attempted to ripoff Apple iPhone packaging as best we could. The “unboxing” of products became a big deal and there are plenty of YouTube videos of people taking that to almost a cult level with electronics products over that past 10 years.