Google Express promos

Cisco video screens and packaging

Early 2015 had me busy scrambling to push various co-branded Google Express promo materials for rollouts in their burgeoning Chicago markets.

In addition to creating materials for Valentine’s and St. Patrick’s Day events, signage, email blasts and unique environmental props were brought into play at sporting events and on street-level for the big launch.

ScoreBand packaging and ads

Cisco video screens and packaging

2014 was the year of startup upstart ScoreBand, a simple but ingenious little scorekeeping device for active people and a wide variety of sports. I was tapped to design and create packaging, 3D models and ads for multiple product lines. In an effort to save money on photography and to create infinitely more possibilities for product shots, I acquired and upgraded the engineers’ CAD models and provided new renderings for any type of product visualization we could think of.

Switch Lighting packaging

Switch Lighting packaging

Switch Lighting required new packaging for their energy efficient, liquid-cooled LED light bulbs for the Japanese and US markets. While this was more an evolutionary design approach from their existing lines, precise brand and design extension was crucial, and it also allowed me to experiment with 3D models and software-rendered visualization as a fresh and more flexible approach to traditional photography.

Cisco video screens, packaging & displays

Switch Lighting packaging

These are display renderings I did in order for Cisco to visualize product in situ before the packaging and displays were actually produced. I do a lot of this sort of mocking up of products for various brand managers.

Below are some video screens I designed for Cisco as they were deploying a worldwide internal energy management program.

Flip Video

Switch Lighting packaging

Flip Video was a great client to work for when it came to packaging design and production. The product cycles were intense, the SKU’s numerous in various international markets, the technology components of the products were interesting and captivating, and there were plenty of varnishes, embosses and foils to work with while we attempted to ripoff Apple iPhone packaging as best we could. The “unboxing” of products became a big deal and there are plenty of YouTube videos of people taking that to almost a cult level with electronics products over that past 10 years.

Display

Switch Lighting packaging

I was hired by Annie’s to design and produce various graphics for their IPO with the New York Stock Exchange in the spring of 2012. As NYSE was picking up the printing bill, size was no object, and so I got to create these enormous banners for the NYSE façade. You can’t tell from the initial photo, nor would anyone notice in person, but the gigantic upper banner was completely covered in hundreds of tiny, screened back bunny asses.

Now, before you think that we were pulling some sort of sick joke on the unwitting public and members of the New York Stock Exchange, the main motivation behind it was to repurpose a ridiculous amount of fabric that was going to be used for a few hours and then just thrown away. To Annie’s credit, they decided to take all that material afterwards, slice it up, and make tote bags out of it. One problem: there were hundreds of feet of material lacking any reference to Annie’s actual brand; they would have just ended up with a bajillion purple totes.

That’s when it was decided that we’d cover the New York Stock Exchange with thousands of bunny asses in order to later make Annie’s “branded” tote bags.

Interactive

Switch Lighting packaging

In the case of the Teach iPad app for Knowmia, I designed some pretty nifty little hand drawings, interactive gestures and swipe controls for their highly touted lesson creation app.

Chevron, Johnson & Johnson, Jiffy Lube, and Hyperion all required some pretty hefty, enterprise level brand and asset management systems. While I did execute on some minor design tasks here and there, I was much more involved in project management, art direction, design production and quality assurance.

Branding & Guidelines

Switch Lighting packaging

I’ve been lucky. In the past 20 years I’ve had the benefit of working with some of the biggest brands, branding and corporate identity firms, and absolute best brand designers in the world. With my extensive background in print production, I’ve often been tasked with developing and producing myriad proofing systems required to test the visual integrity of a wide variety of brand identity components, all this across various substrates, color systems, digital formats and global video standards.

I was a part of the rebranding of Adidas and helped develop their new brand identity guidelines when they moved away from their classic trefoil primary brandmark. I was a part of the Flip Video branding team way before they were acquired (and subsequently destroyed) by Cisco. And as program director, I helped developed brand asset management systems and guidelines for Hyperion, Johnson & Johnson, the Olympics, Chevron and others.

Print

Switch Lighting packaging

Print and advertising design remain part of my favorite media, as standalone, tactile, targeted messaging that people can hold in their hands can be such a powerful tool.